Data protection for customers is the process of securing data from hackers as well as data rooms accidental leaks and breaches. CX leaders who are adamant about this strategy are able to create personalized experiences that build trust with customers, increase customer loyalty, and boost the bottom line.

It’s PII (personally identifiable information), PII and medical records, financial information or even social security numbers, ensuring that customers’ information safe is crucial for maintaining a trusted relationship. This is why it’s crucial to comply with data privacy regulations that differ depending on the region (PIPEDA in Canada, HIPAA in the US and GDPR in the EU).

Create roles based on the specific job responsibilities of each employee and assign permissions accordingly. This ensures that, when an employee leaves or is promoted their access rights change along with the change in their role. It’s a good idea also to protect data in transit and in the rest of the data using tools like 256-key bit encryption for email communications, or file-level encryption on servers and systems.

Be sure to shred or crosscut paper copies of customer information prior to disposing of them. If a computer is shut down then you must clean the hard drive or physically destroy it. This will keep any data from getting into the wrong hands. This simple and proactive step will reduce the risk of data breaches.